Name: Affliction
Established: 2005
Founder: Tom Atencio, Todd Beard, Eric Foss & Clifton Chason
Country: USA

With its dark and detail-rich “in your face” printed garments inspired by rock music and culture, Affliction entered the fashion world in 2005. Affliction's motto is to live life to the full, not for something or someone. Fans of the brand stretch from well-known rockers like Tommy Lee, Steven Tyler, Rob Zombie and Ozzy Osbourne to fighters like Kelly Pavlik and Randy Couture. Celebrities cannot seem to get enough of Affliction whose collection includes everything from T-shirts and piqué shirts to hooded tops, shorts, etc. The motto for this brand is “Live fast, die young.”

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Name: Amplified
Established: 2004
Founder: -
Country: England

Amplified creates and designs the true history of the 1960s, 1970s and 1980s. It is a reminiscent look back through time to the heaviest and best rock music through the ages. David Bowie, Blondie, Rolling Stones, AC/DC and the Sex Pistols are just some of the old legends who are exemplified. Amplified exhibits a different and daring design of t-shirts, vests, jackets and dresses, being totally inspired by the pronounced and progressive fashion of rock music. Even though the brand has not been on the market especially long, it has already found it's way.

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Name: Amanda Christensen
Established: 1885
Founder: -
Country: Sweden

In 1885, the former teacher and necktie seamstress Amanda Christensen started her own company, Amanda Christensen AB, at the tender age of 21. Amanda skilfully built up her company and strengthened it until it had acquired a leading position among Europe’s tie makers. Amanda’s business concept lives on: “not to sell a price but rather a quality”. And that perhaps explains why Amanda Christensen AB has been a purveyor to the Royal Court since 1949.

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Name: Armani
Established: 1981
Founder: Giorgio Armani
Country: Italy

Giorgio Armani was born in 1934 in Piacenza, Emilia-Romagna, Italy. He studied natural sciences but gave it up to study photography before being called to military duty in 1957. He began his career in the fashion business as a salesperson in a department store in the 1960s and he continued to work there until 1970. During this time, Armani became a freelance designer and was even an assistant at Cerruti.

In 1972, Armani - with his good friend and business partner Sergio Galeotti - opened a shop. To raise the capital, Armani sold his Volkswagen. A couple of years later, the company Georgio Armani S.P.A was founded and he launched a “prêt à porter” collection for both men and women. In 1981, he presented the sportier and younger collection of Emporio Armani and, somewhat later than that, Armani A/X.

It was when a young Richard Gere starred in the film “American Gigolo” with an entire wardrobe filled with well-tailored clothing from Armani did Giorgio Armani become known to the masses. Sergio Galeotti died in 1985, so Georgio Armani has solely steered the company for nearly the last 25 years. The Italian fashion house represents a well-tailored, free and minimalist kind of fashion. With his sense for fashion, Georgio Armani has helped pave the way for other designers such as Calvin Klein, Donna Karan and Jil Sander.

Products from Armani Jeans